In this article, design guru Dieter Rams addresses the 10 Principles, or Commandments, of good design. Not only did this open up my primitive perspective on design but also was inspiring to find so many finely tuned aspects that create beautiful design.
The Ten Principles state that good design:
1. Is Innovative
2. Makes a Product Useful
3. Has Good Aesthetic Design
4. Makes the Product Understandable
5. Is Unobtrusive
6. Is Honest
7. Is Long Lasting
8. Is Thorough in All Details
9. Is Environmentally Friendly
10. Has as Little Design as Possible
The Principle that I found most influential and important was the last: Good design has as little design as possible. When reflecting on this, it reminds me of the power of subtlety. Often objects are “over-designed” rendering them dated and obsolete. Objects that are remembered and appreciated for generations to come are ones of subtle, yet strong design.
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