IDEO

       This video was about a product design group called IDEO. Through the video IDEO founder David Kelly walks us through the process of designing a new and innovative version of the shopping cart. Instead of focusing on the constructive aspects of the process, David focused on the creative brainstorming elements of design.
       "Enlightened trial and error succeeds over the efforts of the lone genius." This quote is a perfect construction of the creative processes of IDEO. Building off of the ideas of others is paramount at IDEO. Not only building on basic ideas, but offhanded and often silly ones as well. David Kelly is a major proponent of the idea that innovative ideas often are born of the ridiculous.